Thread: A must read
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Old 23-04-2008, 10:41 PM   #3
Elks
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Join Date: Dec 2006
Location: Melbourne
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I actauly agree with the strategy. Made great cars and brand them FORD.

The concept of investing $ in an Aston Martin or Jaguar to make them 1st calss (which they have done by all accounts) then making a second string (maybe second rate) car and calling it a Ford is IMO flawed. To the great unwashed all that meant was there Ford was not as good as it could be.

I sat in a G6E Turbo and thought. Damn this is nice. I don't know the jingles and stuff yet as we are pre launch. To me that is secondary. You can't sell stale bread. Your products must be the best they can be.

I wish them well.
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