I actauly agree with the strategy. Made great cars and brand them FORD.
The concept of investing $ in an Aston Martin or Jaguar to make them 1st calss (which they have done by all accounts) then making a second string (maybe second rate) car and calling it a Ford is IMO flawed. To the great unwashed all that meant was there Ford was not as good as it could be.
I sat in a G6E Turbo and thought. Damn this is nice. I don't know the jingles and stuff yet as we are pre launch. To me that is secondary. You can't sell stale bread. Your products must be the best they can be.
I wish them well.
__________________
Oooh baby living in Miami.... 
|