I've seen the Ford ads, I've even seen my local Ford dealers ads on TV and at the cinema. I will no doubt see many more ads in the future. Problem is until Ford replace my local dealer principal they don't mean a dam.
Answer:
Clean out the dealer network.
Do that and you fix some of the other issues Ford has at the same time - like giving people a reason to visit a Ford dealer again. A brilliant ad, won't make my local dealer any better to do business with and thats where the show stops for me. Sure I am not alone.
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