[XR6_190]

I'ts rather simple yet at the same time very complicated.

Ford really need to do a good clean out and rebuild of both their marketing department, and also their dealerships and service departments. There is nothing wrong with the product, actually a lot of the product is amongst the best (think Focus, Mondeo, Falcon and Territory, all class leaders, or close to it).

Ford really need to hit the opposition hard, It's about time they hunt Holden's 'Go Better' campaign with something along the lines of, 'Ford, the original Australian car, nobodys been building cars in OZ for longer than we have!'

Truth is a lot of people either don't even consider Fords because they aren't given enough decent adertisment time in the media, or they are driven away by the incompetent dealers.

P.S. I know Not all of Ford's dealerships are as bad as some are, but there are enough of the bad eggs to have a rub on affect to the good ones.