Too much is being made of the marketing side. Tell me peoples, when's the last time you saw an ad for the WRX on TV? Yet that vehicle has no end of devotees and always draws healthy respect. This translates to traffic at Subaru dealerships... and you don't need to tell me to tell you how that also engenders badge loyalty.
What more could Ford do in terms of marketing? Let's face it, Ford's aftersales is possibly the worst in the industry. That would scare many would-be Ford owners away and into Asian brands (as Holden isn't much better).
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