Quote:
|
Originally Posted by Stefan
I've never understood people looking for a "car buying experience"!
|
Yet people do. I know what you are saying, because basically I do the research and sums as well before I buy a car, but I still expect the service and product knowledge from the dealers salesman too.
Why? Because I'm not buying a lawn mower. A modern car is the second largest expenditure I have next to my house. I expect service for that kind of money. Actually the lawn mower reference is in context too. The most product knowledgeable person I met was a lawnmower salesman!
Anyway my point is that most people aren't buyig a car because they really need one - that is the old car is life expired and not worth repairing. They are buying a new car for the experience and yes, the sales and service make a big part of that experience for a lot of people. Can't get around that. So Ford need to be competitive at that.
People are buying an experience. If they weren't cars like XR's and FPV's wouldn't sell. An XT Falcon is plenty good enough for what people really need after all.
Dan