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Originally Posted by vztrt
Improve the dealer network...
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i agree with that entirely
yeah ok and ad can be absolutely amazing, making you wet your pants, go into a dealership where the salesperson is an a-hole, wont sweeten the deal and dont give a stuff about you.... are you still gonna buy it because the ad was so great?
the ads are effective if it gets you talking about.... the ad doesnt sell the car, the dealer does
exact same where i work, in retail. any advertisement helps even the worst and boring ones and even stuff thats overpriced, because its product awareness people didnt know in the first place..... guess who does all the work to sell the item? ... me, the salesperson, the dealer.... they couldnt give a stuff about the ad they dont even remember half of it just that we exist and we sell what they wanted
thats what i know based on fact and experience
P.S. Ford ive reached my targets every time for almost 3 years, even had 3 people write in to the boss on how good i am.... ill come show how its done for no less than $150k a year with bonuses, fully maintained car and phone (must have foxtel as well) dont care for commission
