Agree with
4V, need to focus purely on the other 95% of the population, because that is were the sales lie.
If Ford can make their product (not just their XR range but the basic packages)appeal to those 95%; moreso than their competitors, then sales will broaden across both Ford and FPV within time.
One of the main selling points they need to push though, is there 5 star ANCAP rating. Which is tough seeing as there is a decline in the market