Quote:
|
Originally Posted by Bearman
Young dude complete with '70's mullet is cruising down the road driving an X series GT Sedan or Coupe. The scene is predominatly a side on view. He's looking really happy with life. the car morphs into a wagon and fills up with kids, then morphs again into other cars such as other family trucksters, small cars and other types we are forced to drive due to circumstance. Throughout this morphing the kids get bigger and the driver ages. These morphing stages are fairly rapid until you get to the final image, same dude 30 years older, driving an FG GT with the same happy expression.
The slogan is "GT, the feeling never leaves you" or "GT, you know you want one" or something along those lines.
|
Problem is it has already been done. The Foxtel IQ/HD add is exactly that.
My only advice is to pull all the sponsorship of events, teams etc and give that allocation of the budget to a driven advertising campaign. The adds don't have to be the best but saturate the market with Ford adds would boost sales imho. The odd add here and there isn't cutting it.