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Originally Posted by HSE2
A loyalty program.
In regional areas greater ability to test drive cars even if that means FPV have to put on a road show with their owner cars.
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I think the road show suggestion is an inspired idea. FPV wears the cost for the two/three/four cars that spend a week at a time in regional dealers so the dealers have product to display and customers can experience in a lower pressure environment than having to drive the dealer pricipal's demo (if there is an FPV in the yard). Helping the smaller dealers out would have to be a good thing.
Mazda, BMW Mercedes and Audi run roadshows (that I know of) - I know it costs but it's not a bad way to get exposure.
(Oh, my vote is torn between a loyalty program with increased guaranteed resale, and a low finance rate. Let's keep it simple & go with finance!)