Quote:
Originally Posted by xrystl
You're not being rude at all ,at the end of the day it's just a discussion  Maybe I'm just too old @ 66 and things have changed too much ; In the first instance when I take any notice of an advert I look for what the feature is and why I should buy that particular product/or service and not it's competitors , for me the first impression is a lasting Impression (and probably is for many people) so if it doesn't whet the appetite or stir the loins in the first instance it's really not doing the job required of it , this brings me back to the Focus/Festiva ad where the punch line is than another Focus/Festiva owner will wave at you  and the other ad where the punch line is the drawer under the seat to store a pair of shoes :WTF is that all about  , and how many extra cars has that sold . |
So much has changes with advertising emphasis now, you won't see as much talk about features,
you're lucky to see a few short flashes of the car and lots of situational talking which leaves me cold.
It's all about showing enough to get people into dealerships asking technical questions there.
The marketing gurus say that's the way to reach people but to me maybe look at
Mazda ads and see how effectivly they work compared to the Ford ones..
Ford is now getting product holes filled but still seems to struggle with buyers..