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Originally Posted by Bossxr8
How can Mitsubishi survive. They said in the paper today they will just try to ride out the storm, but in reality they are so far away from their target they would be losing millions every month. You can't sell less than half of your break even point and survive for very long at all. Not discounting is going to kill them in the short term as Ford and Holden are discounting the ИИИИ out of their cars, Mitsubishi can't compete as they are already overpriced and reluctant to discount. What can they do, surely they are doomed.
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Yeah it is rather unfortunate but it seems that they are doomed. Looks like they will go the way of Nissan Australia in the early 90's.