Quote:
Originally Posted by Road_Warrior
So you exploit a niche. There is a car manufacturing company in Australia that designed, engineered and built a home grown SUV that is still on sale in Australia until 2016. The know how is there, just that the full potential of the product was never realised.
With vehicles like the Landcruiser 70 series and Land Rover Defender going the way of the dodo next year, anyone globally who wants a no-frills no nonsense 4x4 in either wagon, dual cab ute or troop carrier for industrial or agricultural use will have to refurbish older vehicles, or make do with vehicles that are on offer commercially from the big players, but may not meet their needs.
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That sounds ok when you say it fast, but to me a niche is not really a good long term money spinner, there are still plenty of other manufacturers that can tool up and give you competition that already have the resources and plenty of capital ,
they could starve you out easily just by chucking in stuff you cant possibly afford to match , and they wouldn't batt an eyelid at running at a loss for a couple of years/cutting prices just to put you out of business.
the asian car makers are a good example, 10 years ago hardly anyone wanted to know about them, even the big gun companies are getting a run for their money today.