Re: Holden posts its second-biggest financial loss on record as it winds down manufacturing
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At the end of the day the 'creative accounting' that Ford and Holden have done effects the Joe Average perception of the Company and Product.
Example, the only thing Joe Average sees about Ford / Holden is the Company posting losses and dwindling sales. Perception is a bad company on the skids and associates that with a bad product.
Image is everything. Losses and decreasing sales effects image and public perception.
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