Re: Holden’s bold plan to ‘de-bogan’ its image, appeal more to Chinese and Indian buyers
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They need to start with the dealers, I can picture a chinese family walking into a dealer to look at a holden, Jonno the sales bloke pointing to the boot space in a loud voice "YOU CAN FIT MANY BAGS OF RICE IN HERE!"
Holden have missed the fact that Asian and Indian customers are aspirational about their car brands and wont be seen dead in one of their cars.
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2024 TOYOTA HIACE
2019 LDV G10-GONE THANKFULLY
2009 Mitsubishi Express-GONE
2011 Honda Jazz
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