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Old 22-02-2016, 09:47 PM   #30
Windsor220
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Join Date: Aug 2005
Location: Fremantle, WA
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Default Re: Holden’s bold plan to ‘de-bogan’ its image, appeal more to Chinese and Indian buyers

Quote:
Originally Posted by P6LTD351 View Post
This was always going to be the case. Anyone who thinks this won't be the case is living in dreamland.

Fact is, Holden never really existed after it ceased building carriages and cars for other makers such as Ford, and was bought by GM...it was always just a name. It's not called Holden anywhere else in the world except NZ.

Once Australian manufacturing ceases...Holden is entirely dead. A car company that imports cars that aren't even Holden? Mazda import Mazdas, Ford will import Fords...massive difference.

Holden Camaro?...As if...will be a Chev every day of the week.
They are in a bit of a predicament really.

On one hand the Holden name has a lot of pull in Aus but its mainly with the bogan crowd that only drive Commodores and its predecessors. Commodore will stay on but be changing to a FWD everyday hauler similar to Aurion.

On the other they have all the migrants and new generation Aussies that dont know or care what a Holden is and with out Commodore it now has to compete directly with Toyota and co.

So do they keep the name and try and rebrand it or do they change it and alienate the people that have grown up with the brand?
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