Re: Holden’s bold plan to ‘de-bogan’ its image, appeal more to Chinese and Indian buyers
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I wonder how they go about targeting certain ethnicities.
I'm guessing the Chinese guy parked next to me in a modded XR6 Turbo won't be going in for whatever rebranding Holden is going to aim at him.
Essentially they'll have to focus on stereotypes and that won't end well.
Having said all that, now i'm going to stereotype.
When I was hunting for cars I did start taking more notice of different cars on the road and noticed the drivers. Almost every Honda Accord Euro looked like they were driven by people of a certain ethnicity. I did start wondering why.
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