Quote:
Originally Posted by lra
Yes, catchy tune, big 'BUT', like all car TV adverts these days, what does it tell you about the car. SFA ?
Examples …………
Fords 'where do babies come from ?" and the one where one bloke seems to be telling his best mate why he isn't invited to his wedding.
The twerp driving a Toyota HRV (?) while bopping to a teeny song. If that is not a good example of inattentive driving, I'l buy a new MG SUV.
And the two Corollas chasing each other around a roundabout.
(Should start a thread about stupid, uninformative car ads.)
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If you're in a market for a car. Who here waits for a TV commercial to find out what a car is about?
Or do you jump on the interwebs after seeing a piece of advertising to find out more about a car?
There are multiple layers in the marketing funnel...
Awareness, Intention, Consideration, Conversion...
A TV campaign fitting in all those stages in this day and age is silly...each funnel should have a campaign that is native to it...
A TV campaign attracting broad awareness doesnt have to have as much information as a BTL campaign in the consideration stage.