Quote:
Originally Posted by lra
You must be in the advertising/marketing industry. I do not understand any of what you wrote.
But then I failed to understand Holden's adverts, such as the Colorado vs The Goat, Mum's crowd surfing at a pop concert (Equinox), how to get out of an Arcadia, and how to steal a painting using various SUV's.
None of these made me want to research the internet, or entice me to walk into a Holden dealer to find out more.
|
Failed to understand - but you were able to tell me the brand, the model and the story of the ad......its done its job in awareness phase...
To entice you to walk into the dealership, they'll have to hit you during the conversion stage - but that's only if you are in market...otherwise, theyd be wasting money...
You dont even have to search it up either - if you fit the target audience/ or hit the criteria based on your recent google searches (not necessarily searching for car). Theyll serve you another ad....if your not interested and dont click on it...they'll stop. if you are theyll hit you ad ad again.
And yes, i am in Marketing/Advertising industry...