Quote:
Originally Posted by Hawkeye84
Failed to understand - but you were able to tell me the brand, the model and the story of the ad......its done its job in awareness phase...
And yes, i am in Marketing/Advertising industry...
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I still don’t get the philosophy of what you are advocating.
Just because I am aware of an advert for a Farnarkle doesn’t make me want to rush out and buy that item. When I decide I need to buy a Farnarkle, I would probably go to Bunnings (there you go…. brand awareness, mainly because I know my local corner store hardware does not stock Farnarkles) and compare prices and specifications of various Farnarkles.
If I see an advert which I think is ridiculous (Colorado v Goat), or makes me wonder what it is all about, I dismiss it as a load of BS, consign it to memory as irrelevant. I may be aware of it, but as a potential customer who is totally impressed and must have ……… nah.
I must be really different from the mainstream sheeple who follow influencers.