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The Pub For General Automotive Related Talk |
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31-07-2013, 06:53 PM | #1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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I managed to obtain some figures. The following are Ford private sales figures for the past 2 years, the remainder being fleet sales.
Local models: Falcon sedan: 2011 28% (5232) 2012 23% (3182) (down 39%) Territory: 2011 39% (5352) 2012 36% (5245) (down 2%) Ute: 2011 35% (2409) 2012 26% (1490) (down 38%) Imported models: Fiesta: 2011 78% 2012 77% Focus: 2011 60% 2012 72% Mondeo: 2011 11% 2012 14% Escape: 2011 77% 2012 66% (partial year) Kuga: 2012 30% (partial year) Ranger 4x2: 2011 13% 2012 9% Ranger 4x4: 2011 36% 2012 14% Transit: 2011 5% 2012 4% Transit bus: 2011 1% 2012 2% |
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31-07-2013, 07:16 PM | #3 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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There are only 3 categories: private, govt. and non-govt. fleet. There used to be a 4th category - rental, but that's no longer listed separately.
Last edited by MrZ; 31-07-2013 at 07:21 PM. |
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31-07-2013, 08:10 PM | #4 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,375
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Novated leases go under fleet too...
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31-07-2013, 08:41 PM | #5 | ||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,750
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A couple of years ago there used to be Private, Business (small fleet), Business (large fleet), Rental, Government, Not For Profit Organisation and Other. I guess it has changed.
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31-07-2013, 10:40 PM | #6 | ||
FF.Com.Au Hardcore
Join Date: May 2009
Posts: 1,302
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Well its interesting data if true. Mondeo...
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31-07-2013, 10:45 PM | #7 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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Facts:
Looking at private sales only, the Territory sells in about the same numbers as the Grand Cherokee (5245 vs 5200). The Falcon was in 22nd place overall last year, but looking at only private sales, it drops to 50th. Focus moves from 10th up to 5th. Fiesta from 35th to 19th. Ranger was 14th overall last year, but in private sales, it doesn't even make the top 50 (it's even outsold by the Great Wall V-Series). |
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31-07-2013, 11:24 PM | #8 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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2012 ute private sales
Hilux 8653 BT-50 6565 Colorado 5978 Great Wall 5907 Navara 5388 Triton 3863 D-Max 2763 Amarok 2304 Ranger 2303 2012 ute private sales ranking (%): Great Wall 79% BT-50 55% Colorado 46% D-Max 36% Amarok 34% Hilux 21% Triton 21% Navara 20% Ranger 13% |
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01-08-2013, 07:31 AM | #9 | |||
FF.Com.Au Hardcore
Join Date: Feb 2010
Posts: 1,242
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Quote:
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01-08-2013, 07:51 AM | #10 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,734
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these may well be 'facts' but they don't exactly mean anything.
of course thats not to say they won't get over analysed and things read into them that aren't there. |
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01-08-2013, 11:12 AM | #11 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Perth WA
Posts: 1,204
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Quote:
They are quite telling, only thing skewed is "user chooser" novated leases being buried with fleet. |
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01-08-2013, 08:10 AM | #12 | ||
FG Falcon fan
Join Date: Apr 2008
Location: Canberra, ACT
Posts: 913
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Novated leases are effectively private sales but lumping them in with fleet sounds totally misleading. My novated lease ended 2 mths ago and now I own my car outright.
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01-08-2013, 12:42 PM | #13 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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Wouldn't it be good if you could slide in the figures for advertising spent on each model , been quite a while since i have seen a falcon add, yet big heaps for the smaller models.
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01-08-2013, 02:26 PM | #14 | ||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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Don't fleet sales also include non-lease (i.e. cash) purchases, but made in a company name rather than individual's name? i.e. someone who is self-employed?
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01-08-2013, 03:19 PM | #15 | ||
Regular Member
Join Date: Jun 2010
Posts: 487
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Also of note is the high percentage of private buyers in the lightest sector (Fiesta) at the cheapest price point and decreasing on up in the passenger cars, and the high percentage of private buyers for Great Wall, who are at the bottom of the ute/dual cab market in pricing.
And Mondeo, wow. |
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01-08-2013, 06:13 PM | #16 | |||
FF.Com.Au Hardcore
Join Date: Dec 2009
Location: Melbourne
Posts: 622
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Quote:
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01-08-2013, 07:52 PM | #18 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Posts: 1,094
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Lots of dads at our school get company cars as part of their job. Only one that I can recall still has a Falcon...most have changed to Mazdas/ Subis / Toyotas. Some have migrated away from Falcons because they now have a choice of brands, others have had the decision made for them by their employer. Either way you can see how this has impacted Falcon sales which were 75% fleet based.
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