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The Pub For General Automotive Related Talk |
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25-06-2014, 10:06 PM | #1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,311
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http://remotedealership.jeep.com.au/...teDealerLaunch
This is clever advertising!!! Jeep have people in marketing who think outside the square !!
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CSGhia |
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25-06-2014, 10:24 PM | #2 | ||
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Join Date: Apr 2012
Posts: 464
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I kinda wanna just buy one cause it seems fun, car looks crap thou IMO.
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25-06-2014, 10:25 PM | #3 | ||
Regular Member
Join Date: May 2012
Location: Perth
Posts: 349
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So you have to travel to some hell hole to get a 10k jeep?
Is said 10k Jeep even capable of getting out of this "remote" location? |
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04-07-2014, 11:15 AM | #4 | ||
FF.Com.Au Hardcore
Join Date: Apr 2012
Posts: 656
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Doesn't matter if it is a $10k Jeep or a $100k Jeep, you will need a tilt tray to get it anywhere. You wouldn't take them off the black top after warranty expires.
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25-06-2014, 10:26 PM | #5 | ||
Formerly FPVwannabe
Join Date: Nov 2007
Location: Hills Area, Sydney
Posts: 4,455
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You can be pretty sure all 10 of them are gone already.
I'd buy it just to resell it at triple the cost.
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MY14 Deep Cherry Red Jeep Grand Cherokee 6.4lt SRT. Borla ATAK axle back exhaust. Hawk ceramic brake pads. CLStech Ribbon DRL mod. X Lume illuminated grille badge. Injen CAI. |
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25-06-2014, 11:55 PM | #6 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 5,023
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SO where do you reckon it is?
Near an old mining town, could be anywhere. Looks flat, but some hills in the background. |
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25-06-2014, 11:59 PM | #7 | ||
Regular Member
Join Date: May 2012
Location: Perth
Posts: 349
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Well these Longitudes retail at 43k... 10k for one of these is an absolute steal
Surely there is some catch to this, it can't just be as simple as driving on tarmac a couple hundred clicks from Alice Springs.... |
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26-06-2014, 12:07 AM | #8 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 5,023
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No "catch" its just a advertising stunt. 10 Cars sold below cost is hardly a huge expense.
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26-06-2014, 05:46 AM | #9 | ||
Regular Member
Join Date: Feb 2011
Posts: 84
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26-06-2014, 12:15 AM | #10 | ||
Regular Member
Join Date: May 2012
Location: Perth
Posts: 349
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I guess my idea of a "Remote Location" is much harsher and harder to access than Jeep's idea.
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26-06-2014, 12:18 AM | #11 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,651
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No app for Windows phones :(
Wonder how remote it is, wheres the furthest locations of dealers in WA, NT, SA and QLD as in furthest out from capital cities? |
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26-06-2014, 12:58 AM | #12 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,651
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Alright doing some google-fu we've come up with in WA:
In NT we have only one in Darwin?
QLD has a lot along the coast:
Then theres a heap along or not far off the coast so I wont count those, is QLD Jeep territory? New South Wales only shows up one - Orange Chrysler Jeep Dodge? Victoria probably wouldn't count but theres heaps around Melbourne which isn't exactly remote lol but there is one in Wangaratta and another near Taralgon. South Australia has a few around Adelaide but two further out in:
So bets on boys which one is it? I reckon it will be in WA and it will be Kalgoorlie or Wonthella Alright boys can we get flights out to these locations or near by lol? Or will we be stooged with it being some multi franchise dealership without Jeep in its name? They couldn't have let it be this easy to scope out? Last edited by Franco Cozzo; 26-06-2014 at 01:06 AM. |
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26-06-2014, 05:45 AM | #13 | |||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 5,023
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Quote:
NB: Wonthella is a suburb of Geraldton, it aint there! |
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26-06-2014, 01:55 AM | #14 | ||
FF.Com.Au Hardcore
Join Date: Aug 2007
Posts: 1,874
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the remote dealership is simply where you pick up the car from and really has nothing to do with the competition
you don't have to find or work out where the dealership is, if you become a 'successful participant' you get offered the chance to purchase one for $10K then they tell you where it is. You must then make your own way, expenses too, to get there. wonder how many will be unable to raise the $10K when requested? |
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26-06-2014, 01:57 AM | #15 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,651
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Quote:
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26-06-2014, 02:25 AM | #16 | ||
FF.Com.Au Hardcore
Join Date: Aug 2007
Posts: 1,874
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You must also comprehensively insure it prior to pickup and provide proof of same
so time off work with very short notice, access to $10k cash or finance to that amount, pay comp insurance prior and organise flights at short notice (expensive ones), then fuel and accommodation to get back home So the $10k quickly becomes more like $15k and you end up with a Jeep that has potentially 5000kms on it and probably interstate rego |
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04-07-2014, 01:09 PM | #17 | |||
FF.Com.Au Hardcore
Join Date: Feb 2011
Location: On The Footplate.
Posts: 5,086
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Quote:
Given the size of Australia and how long it takes to get anywhere, this is just a marketing ploy...clever, but I would bet not all the cars are picked up. You'd have to have ready cash and a friend at a nearby airport to get you on a flight with little notice to somewhere nearby and then rent a vehicle to get you to the "dealership". Sounds great...until you read the fine print... |
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04-07-2014, 07:15 PM | #18 | |||
FF.Com.Au Hardcore
Join Date: Feb 2008
Location: Perth, Northern Suburbs
Posts: 5,023
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Quote:
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04-07-2014, 08:34 PM | #19 | |||
Former BTIKD
Join Date: Mar 2005
Location: Sunny Downtown Wagga Wagga. NSW.
Posts: 53,197
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Quote:
The app gives you a countdown to the closing date/time. Then they will tell you where the remote dealer is and how far it is from you. If you're still interested you call the number they give you. You have to one of the first 10 to get through. If you are one of the first 10 to get through on the phone you then have to get to your local Jeep dealer with the $10k by 5pm the following day. Before you pick it up you must prove you've got it insured. You then have to pick it up before July the 26th
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04-07-2014, 11:15 PM | #20 | |||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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26-06-2014, 05:14 AM | #21 | ||
FF.Com.Au Hardcore
Join Date: Nov 2007
Location: Riff
Posts: 12,406
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^^still cheap
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26-06-2014, 06:38 AM | #22 | ||
Solution Was Boost 4?, 6 & 8
Join Date: Dec 2004
Location: Melbourne
Posts: 23,624
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Good advertising/marketing inventive and the $10k deal has done its job, without the $10k tag we wouldn't have bothered talking about it on AFF.
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03-07-2014, 10:12 PM | #23 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,311
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"Unorthodox 'Remote Dealership' promotion brings huge spike in buyer interest. (Hint Hint Ford Marketing!!!)
Jeep has attracted big interest around its new 'Remote dealership' promotion. It’s the antithesis of a traditional car promotion: encourage buyers to drive hundreds, even thousands, of kilometres out of their way to the hot and dusty Australian outback – just to pick up their new vehicle. But Jeep’s unorthodox Remote Dealership promotion is translating to huge interest in the off-road brand, culminating in one of its largest buyer responses to a new product. Launched last month, the promotion offers applicants the chance to purchase one of 10 new Cherokee SUVs for $10,000 on the road, a saving of about $40,000. To do so, applicants need to travel to an undisclosed and remote location to pick up their new vehicle. In the 10 days since the ad promotion was launched, more than 40,000 people have registered their interest by downloading the necessary app. “I think it’s a very positive sign that people are highly engaged with this promotion and are interested in the new Jeep Cherokee. We’re very pleased with the response so far,” Fiat Chrysler Group spokeswoman Karla Leach said. Advertisement To register for the promotion, applicants must download the Remote Dealership app before filling out an entry form. The applicant must then call an allocated number and be among the first 10 entrants to call through and register their details. An additional 50 entrants will get through to an alternative participant list. If you read the fine print, applicants must first pay for the vehicle in order to be among the 10 winners. They will then need to drive to the remote location, passing through a series of check points along the way. “At one of the final check points, we’ll reveal the address of the dealership,” Leach said. Entrants will then make their way to the outback location on July 26 for what Jeep says is the world’s most remote dealership. The deal applies to the all-wheel-drive Jeep Longitude V6, which normally costs $39,000 plus on-road costs. The rationale behind the advert was to showcase the Jeep brand’s off-road origins, Leach said. Very little is being given away about the location of the dealership, with online forums suggest it is located near Broken Hill or Coober Pedy." http://www.drive.com.au/motor-news/j...702-zstla.html
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CSGhia |
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04-07-2014, 09:33 AM | #24 | |||
FF.Com.Au Hardcore
Join Date: Dec 2012
Location: Adelaide
Posts: 2,252
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Quote:
JP |
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04-07-2014, 10:52 AM | #25 | ||
FF.Com.Au Hardcore
Join Date: Aug 2007
Posts: 1,874
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03-07-2014, 11:36 PM | #26 | ||
FF.Com.Au Hardcore
Join Date: Jul 2010
Location: NSW
Posts: 4,339
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Have you seen those things?
I'd rather pay 20 grand for a New Grand Cherokee with the same gimmick promotion. |
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03-07-2014, 11:36 PM | #27 | ||
Boss 335
Join Date: Jan 2006
Posts: 4,330
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If applicant must pay $10k to be among the ten winners, does this mean that if 20 people want to win the car, ten people will lose $10k each to fund the prize cars?
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04-07-2014, 12:16 AM | #28 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 4,167
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Quote:
While the journey may be a challenge for the lucky 10, the drive home will be a pleasure in the all-new Cherokee. So far 40,000 have registered, lets say 4000 of them will actually be able to raise the cash/finance. 4000 ppl will be trying to ring the Remote Dealer to make a commitment to buy. All at the same time. Anyone know if the APP is free?
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igodabigblackshinycar and I relented and allowed a BMW into the garage. Last edited by deesun; 04-07-2014 at 12:29 AM. |
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04-07-2014, 12:23 AM | #29 | ||
FF.Com.Au Hardcore
Join Date: Aug 2007
Posts: 1,874
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