Mustang Pricing

[brendan88]

http://www.drive.com.au/motor-news/f...03-13tkqo.html

[BK-XR6T]

cheap! Goodluck buying one this year though

[Fordman1]

It's May now, your posting a link from March.

Well done.

[malazn mafia]

Was looking forward to buying one, then saw the pricetag and the ensuing flood of ex-commodore buyers who will be buying one. Mustang will become as common as a Toyota 86. Ford Australia, with their dismal marketing and uninspiring service are really more suited to be a high-margin niche car company than a volume seller..

[Joe5619]

Originally Posted by malazn mafia

Was looking forward to buying one, then saw the pricetag and the ensuing flood of ex-commodore buyers who will be buying one. Mustang will become as common as a Toyota 86. Ford Australia, with their dismal marketing and uninspiring service are really more suited to be a high-margin niche car company than a volume seller..

You're complaining the price is too low?? That is a new one...

I can't see them sell heaps of them. They are still 45K plus on road & 55K + on road for the V8's. That isn’t' exactly cheap if you say me!! And the 86 is 30K plus on road. Pretty big difference IMO

[2011G6E]

Originally Posted by Joe5619

You're complaining the price is too low?? That is a new one...

I can't see them sell heaps of them. They are still 45K plus on road & 55K + on road for the V8's. That isn’t' exactly cheap if you say me!! And the 86 is 30K plus on road. Pretty big difference IMO

It's what I've always said...it's quite blatantly obvious that there is a worryingly large percentage of people who actually want the Mustang to be expensive as possible and not imported in large numbers, to keep it "exclusive", so they can smugly sit back and bathe in the glory of owning a rare vehicle.

Of course they forget a few points.
Volume sells and more importantly keeps a car on sale. Small numbers don't make bean counters happy...sell too few and they'll just drop it from the lineup.
Next, the Mustang isn't an exclusive rare and limited edition car in the USA...they're a normal family car, albeit one with two doors. You see them everywhere. Look at the starting price over there...people buy them just as a normal car.

And this is exactly what a lot of people don't want to see...they want to retain a certain exclusivety, a look-at-me-you-plebs attitude that means they don't want to see lots of Mustangs sitting in car parks everywhere from engineering firms to ordinary driveways to sitting in the K-Mart carpark. They want the Mustang to be in limited numbers and certainly not something you see a dozen of every day.

Given the sub-$45,000 price point (probably much less with sharp sales discounting) it will be starting at in Australia, they might just be disappointed...apparently the ecoboost is a great powerplant, and it will ensure people see it as a viable family car alternative...looks, styling, and four cylinder rego. What's not to like? They'll walk out the door.

I'll just be happy to see the "keep it exclusive" brigade screaming in frustration when the things start turning up in big numbers in the hands of...shock horror!...ordinary people...

[nadojay]

Originally Posted by malazn mafia

Was looking forward to buying one, then saw the pricetag and the ensuing flood of ex-commodore buyers who will be buying one. Mustang will become as common as a Toyota 86. Ford Australia, with their dismal marketing and uninspiring service are really more suited to be a high-margin niche car company than a volume seller..

Haha people really wont buy them because they are to cheap and commodore drivers will buy them? Thats a new one, hate to break it to you but lots of people have owned Falcons and Commodores.

[Sabantien]

I'd have thought that if you don't want a car that's too cheap or too common, Ford is not for you.

[devilcv8]

Originally Posted by nadojay

Haha people really wont buy them because they are to cheap and commodore drivers will buy them? Thats a new one, hate to break it to you but lots of people have owned Falcons and Commodores.

If the choice is between a commodore replacement fwd or awd and a v8 mustang, the choice is easy. I can see the mustang becoming as common as SS commodores.

[4stanger]

A few orders so far.
Well according to this;
http://www.caradvice.com.au/356322/2...s-from-launch/

[kypez]

Originally Posted by Arnaldo

A few orders so far.
Well according to this;
http://www.caradvice.com.au/356322/2...s-from-launch/

Far cry from the 15000 (or was it 20000) "orders" (likes) they said they had (which were really just expressions of interest).

Dont get me wrong, I want it to do well. Just waiting to see if its really all just a bubble.

[ST]

They are a mean looking vehicle but I can't get past that awful cheap interior.

[MAGPIE]

Originally Posted by ST

They are a mean looking vehicle but I can't get past that awful cheap interior.

How many have you sat in to form that opinion ?

[GTP534]

Originally Posted by MAGPIE

How many have you sat in to form that opinion ?

Yes, interesting isn't it?

There have been viewings over the weekend in the UK and a couple of the guys who frequent the Mustang6g forums have commented the car looks much better in the metal, the panel fitment was pretty good and the interior also was well finished.

One even compared it to Audi - that might be stretching it a bit but it seems far from awful and cheap.

I'm looking forward to scrutinising one when our dealer has a viewing night as I'm more concerned over panel alignment than anything else.

On the subject of pricing, we realise the Mustang is not "exclusive" and intend to use it more like a daily driver, in other words the Terri will be the workhorse, the R-Spec the weekend warrior and the Mustang the school bus.

[asagaai]

Originally Posted by ST

They are a mean looking vehicle but I can't get past that awful cheap interior.

Based on pictures only, I cannot get past how old the interior looks, and the non ergonomics of placement of the info screen- all modern cars that are ergonomic have it placed on/into the top of the console for eye of sight vision.

The mustang has that old retro look - your mileage may vary about whether you like that, but the standard of fitout/materials seems good in photos and better than the FGX XR8 for instance.

[Vesper Martini]

Originally Posted by ST

They are a mean looking vehicle but I can't get past that awful cheap interior.

I'm all for people expressing their opinions, but what makes the interior look awful cheap?

from the pictures I really like how they have just modernised all those old interior features, just like the exterior. and I've read how the fit and finish is really good.
that's my opinion from someone that's never sat in one

[Express]

Originally Posted by Bevsta007

I'm all for people expressing their opinions, but what makes the interior look awful cheap?

from the pictures I really like how they have just modernised all those old interior features, just like the exterior. and I've read how the fit and finish is really good.
that's my opinion from someone that's never sat in one

I checked one out in the US and the fit looked good, the ergonomics are a matter of taste (I thought the layout was ok) and the plastics and other materials used had a cheap and in some cases a nasty look about them but that’s what you’d expect from a $40k car.

We Aussies are excited to see a new Mustang arrive on our shores but don’t get caught in the trap that the car is anything other than what it is.

A cheap fast massed produced muscle car and it’s true to its heritage, it’s not going to have a Lamborghini finish.

[Anchor]

Order now, take delivery around August/September next year. Well that's what we're telling people.
Every month you wait to order is possibly another 2 months added onto the wait time too.

[2011G6E]

If the Ecoboost one is indeed going to be priced to compete sharply with things like hot hatches, WRX's, and the like, I wonder how much competitive pricing discounts will be done to get the name spread around a bit?

Honestly, they should be trying to get as many people as possible from as wide a range of demographic as possible to buy the things...you don't get anywhere catering to a tiny minority of car buyers...not unless you have a big "prestige and exclusive" badge behind you, and sorry, that isn't the blue oval...

[Joe5619]

Originally Posted by Anchor

Order now, take delivery around August/September next year. Well that's what we're telling people.
Every month you wait to order is possibly another 2 months added onto the wait time too.

Wow, the delay is that big already. Hopefully by the time I'm ready to buy (late 2016-ish) this as decreased.

If we do some very top level sums & very ruff numbers. 2000 orders placed so far & let’s say first delivery on January 1st & these lasts to end of August. So that is 2000/ 8 & therefore sales of around 250 per month. This is either all Ford Australia can get its hand on from global allocations or where Ford Australia thinks the right long term number is each month.

At those sales numbers & with such high demand, can't see big deals being done or it turning into a popular everyday car any time soon.. IMO

[40RDT]

Originally Posted by Anchor

Order now, take delivery around August/September next year. Well that's what we're telling people.
Every month you wait to order is possibly another 2 months added onto the wait time too.

Whats the reason that people who order now have to wait about 15-16 months to get their car?

[Kieron]

It's not the blue oval badge they are selling though, note for instance, there is not a Ford oval on it. The Mustang badge is iconic enough (like the Corvette) to be a brand in it's own right.

Ford Australia aren't flooding the dealerships with them like Mondeos/Focus etc neither so I don't think we will see deep discounts, therefore i'd suggest Ford Australia are creating a high profit low volume product that will make dealers happy, much like they did with the FG-X XR8.

If you think about it, coupe sales in Australia have never been big so if my theory is correct, Ford Australia are playing it very smart.

[nadojay]

Originally Posted by Kieron

It's not the blue oval badge they are selling though, note for instance, there is not a Ford oval on it. The Mustang badge is iconic enough (like the Corvette) to be a brand in it's own right.

Ford Australia aren't flooding the dealerships with them like Mondeos/Focus etc neither so I don't think we will see deep discounts, therefore i'd suggest Ford Australia are creating a high profit low volume product that will make dealers happy, much like they did with the FG-X XR8.

If you think about it, coupe sales in Australia have never been big so if my theory is correct, Ford Australia are playing it very smart.

There is a ford logo in the windscreen now and the centre cap on euro cars is ford

[2011G6E]

Originally Posted by Kieron

Ford Australia aren't flooding the dealerships with them like Mondeos/Focus etc neither so I don't think we will see deep discounts, therefore i'd suggest Ford Australia are creating a high profit low volume product that will make dealers happy, much like they did with the FG-X XR8.
.

...aaaaand that will mean it sells just as successfully as the Falcon and disappear as well. Nice.

If that's how they're going to do things it's good to see Ford hasn't learned about this new-fangled "sell profitable volume and it makes a car popular and successful" thingy that other makes do...

Look at Ford dealerships in the USA...the Mustang isn't carefully put aside on a pedestal in the corner (as FPV's often were and are here), tucked away to have selected buyers ushered past it in reverence...they have row upon row of the things in all standards of trim. They're not that special in the USA, and neither should they be here.

But they will. And that will inevitably doom it to low sales and eventually being dropped from the lineup for low sales as management sits puzzled about what went wrong...

[Kieron]

Originally Posted by 2011G6E

...aaaaand that will mean it sells just as successfully as the Falcon and disappear as well. Nice.

If that's how they're going to do things it's good to see Ford hasn't learned about this new-fangled "sell profitable volume and it makes a car popular and successful" thingy that other makes do...

Look at Ford dealerships in the USA...the Mustang isn't carefully put aside on a pedestal in the corner (as FPV's often were and are here), tucked away to have selected buyers ushered past it in reverence...they have row upon row of the things in all standards of trim. They're not that special in the USA, and neither should they be here.

But they will. And that will inevitably doom it to low sales and eventually being dropped from the lineup for low sales as management sits puzzled about what went wrong...

Sure it may go the way of the Falcon or more to the point, XP 2 door Falcons, XA/B/C coupes, old and modern Monaros, 2 door Chryslers/Chargers but the big difference is, Ford Aust didn't have to invest in designing it and aren't manufacturing it so no need to rely on a tiny market to recoupe $$'s. After the initial sales bubble is over, it will be a case of place an order and wait I'd say. Therefore, not hard to keep in the lineup.

If you had noticed in my post, you would have seen I was quite careful in saying Ford Australia. Certainly, mustangs in the US are just throw away cars but that's no different to BMW's/Mercs in Germany yet down here in Aus, they are low volume high profit cars and are 'put on a pedestal', the mustang I'd suggest is already seen as a bit above the average throw away car in Aus already (I've owned two of them and was a member of the Mustang club so know how owners feel).

OR

They could bring heaps of them in, sell them at an even lower cost and give deep discounts to flood the market and the bubble will still likely burst. With more Mustangs on the road, there will be a requirement to hold a larger spare parts inventory and potentially more warranty claims.

Fact is, historically, large 2 door cars in Australia has been a niche market and I think Ford understand that.

[Express]

Larger coupes in the mid-price range are a bit of a niche market here simply because that price falls within the range of what the average family spends and most of them do not want a 2 door vehicle.

Add to that our population and the sales figures for these types of vehicles will always be low.

In saying that there are plenty of lower priced smaller 2 door hatch types on offer that sell well plus a definite small market for higher end prestige coupes.

If Ford is bringing in Mustang as a niche car then I fail to understand why.

Sure you’ll get some sales from performance orientated customers, I’m thinking about buying one but what else does it achieve?

Does the average consumer care about hero cars and does a hero car play a part in determining how the average consumer approaches their next purchase?

Does a hero car get people thru the door and stay and buy something else?

I say the answer is no.

It may have been the case 40 years ago when the market was predominately a 3 horse race but not today.

I say sell the Mustang for what it is, a cheap muscle car and sell it in numbers if the market will support it.

To hold it back and put it on a pedestal as though Aussies have never seen a muscle car before is treating the consumer as fools and I can only think what the yanks would say if you were to tell them we have a you beaut elitist car here and it’s called a Mustang.

[SumoDog68]

Same cars are positioned and marketed differently in different countries . Mustang will be pretty special in Australia. Hero car for the brand . Even basic F150 is special in Australia as we don't get them here .
I don't think Ford OZ will be chasing volume with Mustang - discounting also pretty unlikely in short term.

[Bucknaked]

Yep. Every man and his dog will own one and they will be common as the AE86. But every man and his dog owns a falcon or a commodore or a Camry. Did that stop you from buying one. So I don't see the relevance. These cars aren't anything special. They are mass produced. Modes of transport. Replacements for the falcon which coincidently was also mass produced and will be worth $500 after 500,000 ks and 30 years.

[2011G6E]

The trick with the Mustang is that it's a "proper sized car".

We saw them in parking lots of places like Walmart and supermarkets in the USA...mum unloading a bunch of shopping into the boot, two kids seats in the back, we saw them with a whole family on board, or four adults.

The other coupes on the market, such as the excellent 86 and some hot hatches, are let down by a back seat only suitable for someone with no legs and a boot capacity of a couple of tins of baked beans.

The Mustang should be marketed as a viable alternative good sized family car...just one that happens to have two doors.
If it's anything like the Falcon however, they'll totally misread the market and shoot themselves in the foot by failing to promote the Ecoboost model and instead just try and cater to the vanishingly small number of buyers who want a V8 these days.
They should be saying to people "Hey...you can have something that looks like this, but you've got four cylinder rego, running costs and economy! Win/win!".

But they won't.

[kypez]

Originally Posted by 2011G6E

The trick with the Mustang is that it's a "proper sized car".

We saw them in parking lots of places like Walmart and supermarkets in the USA...mum unloading a bunch of shopping into the boot, two kids seats in the back, we saw them with a whole family on board, or four adults.

The other coupes on the market, such as the excellent 86 and some hot hatches, are let down by a back seat only suitable for someone with no legs and a boot capacity of a couple of tins of baked beans.

The Mustang should be marketed as a viable alternative good sized family car...just one that happens to have two doors.
If it's anything like the Falcon however, they'll totally misread the market and shoot themselves in the foot by failing to promote the Ecoboost model and instead just try and cater to the vanishingly small number of buyers who want a V8 these days.
They should be saying to people "Hey...you can have something that looks like this, but you've got four cylinder rego, running costs and economy! Win/win!".

But they won't.

Not sure about this. I hire a mustang every trip I make to the states and its always the same problem. With my seat in a comfortable position (I'm 6'2"), there is zero chance of anyone sitting behind me, not even a kid! Unless the 4 adults are under 5'7", I cant see 4 adults ever fitting in this car.