Welcome to the Australian Ford Forums forum.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated.

Go Back   Australian Ford Forums > General Topics > The Pub

The Pub For General Automotive Related Talk

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 23-02-2011, 11:14 PM   #1
Brazen
FF.Com.Au Hardcore
 
Brazen's Avatar
 
Join Date: Nov 2009
Posts: 3,876
Default So your the CEO: what would you change with Falcon?

Lets do something fun, lets pretend you have been given the job of CEO of Ford Australia, what would you do to improve Falcon sales, and all you could do was make (relatively) inexpensive changes to the lineup, including changes to variants, options, trim levels, etc. So ignoring things like marketing and dealers.

Would you make LPG availale on everything, Get rid of XT to focus the range, bring in a model below XT etc?? Its all harmless fun, but I guess there is a serious aspect to it in the current climate...What I would do:

*Align RRP closer to actual transaction prices so your not giving prospective buyers sticker shock.

*Give base Falcon ute an extra inch of ground clearance so it no longer looks like a toy ute

*Make the 3 seater, column auto an option on the entire XR ute range to steal sales from dual cabs and to give it a point of difference from the SS utes

*Replace the G6 name with Fairmont and GGE name with Fairmont Ghia, broaden Falcons appeal so that the XR goes for the younger crowd and the Fairmont range goes for the older crowd.

*Bring back the RTV ute, this time with Downhill Descent Assist (stolen from the Territory, a simple ABS program in the ECU).

*Bring back the XR8

*Introduce the G8E (crazily in 2011 with petrol prices and the environment etc, I feel the V8 is more important long-term for the Falcon than most other things, I feel the Falcon's greatest hope is to align itself closer to the premium/sports sedan segment rather than the churn and burn fleet market)


So what are your suggestions? Not to be a dig at what Ford is doing wrong but more about positive suggestions from enthusiasts.





Last edited by Brazen; 23-02-2011 at 11:43 PM.
Brazen is offline   Reply With Quote Multi-Quote with this Post
 

Thread Tools
Display Modes

Forum Jump


All times are GMT +11. The time now is 08:54 AM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Other than what is legally copyrighted by the respective owners, this site is copyright www.fordforums.com.au
Positive SSL