Ford india launches Refreshed Figo

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Ford Launches Face-Lifted Figo in India



Ford Motor Co.’s India unit today unveiled its New Figo, a revised version of a subcompact that has been on the market in India for a couple of years.
The move amounts to what industry insiders call a facelift, aimed at amaking the car more stylish to attract a wider range of customers.

One of the Figo’s main selling points previously was its low price, but some critics considered its design dated. On the new model Ford redesigned
the grille and headlights to give the car a sportier, more aggressive “face,” added flashy new colors and reworked the engine to give snappier acceleration.

Ford said it also added new weather stripping on doors to cut noise and improved interior materials and added more supportive seats to make the cabin more comfortable.

The changes, and the speed with which they were implemented reflect rapidly rising standards and expectations among car buyers in India. Customers
who used to settle for noisy, sparingly equipped cars increasingly are coming to expect higher quality and more satisfying performance.

“The Ford Figo is a big game-changer for us and has won the trust of customers as a reliable, substantial vehicle with outstanding value. With the addition of all
new exciting features in the New Figo, we believe our customers will truly find that change is a wonderful thing,” said Michael Boneham, president and managing director of Ford India.