AFF at the Ford Australia Go Further event

[Peuty]

As most of you are probably by now aware, Ford Aus. launched it's vision for the future of the Ford brand in Australia in Sydney today, giving the public a view of what is in store in the years to come.

Australian Ford Forums were lucky enough to have been invited to this exclusive event, with GT, AU1XLS, Raptor and myself chosen to be our community representatives.

The day started out with us meeting at the Hotel Shangri-la in the Sydney CBD, to then be shuttled out to a "secret" location, which turned out to be Studio One at Fox Studios in Moore Park. This was the site of the presentation that was being streamed all over Australia and across the Tasman to New Zealand as well.

With presentations from Bob Graziano, President and CEO of Ford Aus., David Schoch, VP of Ford Asia Pacific, Allan Mullaly, President and CEO of Ford Global, Mark Fields, Chief Operating Officer, Ford Global and Jim Farley, Executive VP of Ford Global Marketing and Sales, we were all given a good indication of what is to be in store for our beloved Blue Oval in the coming years.

There was a big focus on looking forward, with much emphasis on what Ford customers have to look forward to in the future and not what will be missing come post 2016.

Some of the highlights of the presentation were -

· A glimpse of the 2014 Falcon
· Confirmation the Mustang will return to Australia
· The global reveal of the Ranger-based Everest seven seat SUV
· Australian reveal of the new Transit van
· Details of new-generation Mondeo roll-out
· Refresh entire vehicle line-up sold here by 2017
· Have 11 global vehicles on-sale here by 2017
· Add an array of new technologies and safety innovations
· A comprehensive new customer ownership and after-sales plan

After the presentation was wrapped up, we were all given the opportunity to get up close and personal with the featured cars, with the (in my opinion) pleasant inclusion of the 3cyl Ecoboost powered Formula Ford "road" car.

If nothing else, the day was a clear snapshot of what to expect from the brand moving forward and I for one, am excited.

P.S. How good does the Mondeo look!?

Here are some pics from the day. Enjoy!

Ford Exec team and the Everest concept.









Ecoboost racer. Pretty cool!



Mondeo



AU1XLS, GT, myself and Raptor -