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| The Pub For General Automotive Related Talk |
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15-04-2011, 04:06 PM
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Donating Member
 
Join Date: Jan 2005
Posts: 5,864
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I think the writing was on the wall when FG Falcon was released (early 2008), unfortunately it was around about the time of the GFC , but Ford launched FG sedan at much lower daily rates than the business plan target.
Roll forward to 2011, a normal product cycle would see a product selling a bit lower than the period just after launch 3 years later, but the product should be now be a cash cow. Well ...... the sales are NOT at that level, they are a LOT lower. Looking at what Ford are predicting to build daily after their restrurture (209 per day on ALL locally made product), how on earth can they justify a new local product ? The volumes need to increase -- a lot ! |
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Re: Ford to shed 240 local jobs, cut production as demand slumps
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