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The Pub For General Automotive Related Talk |
View Poll Results: What would you do? Multiple choices allowed. | |||
Take a leaf out of Mitsubishi/Nissan books and become an importer only. | 13 | 8.61% | |
Retain the Falcon platform for as long as possible and do whatever refreshes the budget allows. | 84 | 55.63% | |
Find a replacement for Falcon/Territory in the global portfolio. | 53 | 35.10% | |
Something else. | 25 | 16.56% | |
Multiple Choice Poll. Voters: 151. You may not vote on this poll |
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Thread Tools | Display Modes |
05-03-2013, 10:21 AM | #11 | ||
From the Futura
Join Date: Mar 2007
Location: Canberra, Australia
Posts: 572
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I'd release the new Mondeo as the Fusion, stress its global origins and technology and try to make it a competitive core product. Bring in a hybrid version for the fleets.
Import the Mustang, even if that means banging on a lot of doors in dearborn. Push Ranger and smaller SUV, as well as the small cars seem to be doing okay. Produce FPV stripe and engine versions. Produce the Falcon and Territory as Heritage models. Just one G6 spec model, and vast option lists, made to order, no new investment and sell them until the engines run out. Territory can linger on with tech upgrades until replaced by a Ranger wagon. Try to design/build a local niche car... a AWD fusion coupe (capri) as an FT-86 competitor as the new hero car. Basically, modernise and liven up the image of Ford a bit (lots of colours, stripes and exciting option lists)... so buying a Ford is fun.
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1979 Ford Thunderbird Heritage Edition (See Here!)
Last edited by max_torq; 05-03-2013 at 10:27 AM. |
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