Ford and Holden should thank their lucky stars they sell as many as they do, they have utterly failed in selling the 'large car'.
You have cars like SUVs selling on their room and outdoors image, Utes selling on their towing ability, small cars selling on their economy, sports cars selling on their handling.
Large cars have all the great attributes of the most popular classes of cars, they are the perfect all-rounder. A car purchase is one of the biggest purchases a person makes - why buy a car which can only do one thing well when instead you could buy a Falcon which does everything well.
A bozo at work is having a kid and is wanting to trade in his VE on a Forester for a 'bigger car'. A VE is about as roomy as a Landcruiser yet he doesn't associate his Aussie large car as something a family would own... He owns the bloody thing but no one has ever sold the idea to him of a Commodore as a car you own when you have a kid.
A girl who does cross country horse racing in my team thought her parents BA Falcon was not suitable to tow a small horse float, she thought she needed to buy a gutless 2wd 80s Hilux... A Falcon would run rings around it towing the 1100kg.
My neighbours bought a Pajero because they do a lot of highway work.... Highway work in a Pajero? A Falcon or Commodre would have been multiple times better, but they just don't see a Falcon or Commodore as a car for the open road....
The buying public are completely lost on the attributes of large cars, the last lot of marketing which really sold the large car concept was back in the early 90s, almost two decades ago. People need to have the strengths of the large car shoved in their face, at the moment Ford and Holden give you no reason to buy a Falcon or Commodore.
I actually remember the idea of a Falcon was the idea of the open road, tight fast curves through a valley, visiting the family farm down a long dirt road, towing the boat with the kids to the lake. Ford and Holden need to bring back the romance of the large Aussie car, they actually need to give us a reason to buy one.
I have a link to an ad, i can already feel the eyes roll, but look beyond the cheesyness, the incredibly dated fashion and jingle and actually see what they are selling: good times with the people you care about, the open road, holidays, excellent handling, towing, overtaking power, ruggedness.... Notice how much of the ad is filmed in bushland, they are selling the idea of getting away from it all. When you buy a Falcon you buy a bit of Australia.
http://m.youtube.com/watch?v=O3JywSRne5Y
04-04-2013, 10:45 PM
......but he could get it a month earlier so Hyundai it was
Re: Prelim March 2013 sales figures
Threaded Mode