Vfacts feb. 2014

[BHDOGS]

With the mustang being introduced to Australia in 2015 it will be interesting i tip the falcon will be dead by that time.

[russellw]

Having made the comment in the monthly summary that Mitsubishi and VW were both edging closer to the current Top 6 manufacturers (Toyota, Mazda, Holden, Hyundai, Ford and Nissan), I thought it might be a good time to see how each of those has performed against the market during the last 14 years.

The charts below look at their relative performance split into manageable groups. Ideally, these should really be scatter graphs as they are mapping points but the trends aren't really clear enough using scatter graphs so they are lines instead.

Firstly, the local three - Toyota, Holden, Ford. In all these charts, the black line represents the movement in the market for the year - for example, the market was up slightly in 2000 (the black line is above zero).

For those who prefer raw data, here it is. Where the manufacturer has outperformed the market growth they are shaded in green and where they have underperformed they are shaded red.



Now the individual charts:

Toyota, Holden and Ford. Toyota has underperformed the overall market growth by a couple of percentage points with 2009 and 2011 being noticeably bad (one because of the Tsunami impact) but otherwise mostly steady. Holden and Ford have both significantly underperformed the market growth with only a handful of good years between them.



Mazda, Nissan, Hyundai. All three of these have significantly outperformed the market growth over the 14 year period with Mazda best in showing 74.2% growth when the market grew 30.5%. Nissan has had a mixed bag of years with some good but also some very bad and 2014 looks like being another of the latter. Hyundai was a significant undererachiever until 2004 but has been mostly strong since.



Mitsubishi and Volkswagen. The newer kids on the block in terms of growth, VW has seen the best growth over the 14 year period (at 88.7%) while Mitsubishi has significantly underperformed although they are still at least in the black and the steady growth since they stopped local manufacturing in early 2008 shows that there is life after local manufacturing.



Cheers
Russ

[XR Martin]

Mate, a Falcon could come with a teleporter and people still wouldnt buy it.
The image of Falcon is up there with the KT26; the die hards will still buy them but you wont get any new buyers no matter how hard you try.

[MrZ]

I think it would help Ford if their ads were clear and in focus, rather than blurry and shaky. I'm referring to the actual text in the ad, "Go Futher". It looks like it's shaky and not in focus, like you'd expect to see from the 1960s/70s.

[csv8]

Toyota have copied VW and now have a similar Family car ad !!!