FG ANCAP Commercial

[Foylema]

New Falcon commercial for the 5 star safety rating

http://au.youtube.com/watch?v=_UEs8BImRp0

[Burnout]

Tells it like it is -

Hope it boosts sales.

[Sam_Boss260]

At least they left the giant fingers out this time....

[TC200six]

I don't understand why the narrator says: "You're about to see every Australian built vehicle to be awarded ANCAP's highest safety rating" It's like saying the "Falcon is a 5-Star ....BUT, BUT... soon Holden and Toyota will be just as safe too." I kinda defeats the purpose of advertising it if it's competitors are about to be just as good.

[Penko]

Originally Posted by Laser '81

I don't understand why the narrator says: "You're about to see every Australian built vehicle be awarded ANCAP's highest safety" It's like saying the" Falcon is a 5-Star ....BUT, BUT... soon Holden and Toyota will be as safe too."

He says "to be awarded",

[TC200six]

Originally Posted by Penko

He says "to be awarded",

Yes he did sorry

[WindsorXR]

I don't think this ad was to be out til tonight for the Games. Don't quote me on it but im reasonably sure. Oh, well. It's an improvement. They still coulda stuck it up Holden and Toyota.

[HLC]

its a bit soft. but it'll do. lol

[GS608]

Originally Posted by Penko

He says "to be awarded",

i don't understand why he says "You're about to see every Australian built vehicle to be awarded ANCAP's highest safety"

its one car, the Falcon, he should have said "You're about to see the very first australian built car to receive a 5 star crash rating"

It's like they're trying to market two different models, the Falcon and the G series, which IMO is stupid, its the Falcon XR series and Falcon G series

[XplodE]

Originally Posted by XR-CHIEF

i don't understand why he says "You're about to see every Australian built vehicle to be awarded ANCAP's highest safety"

Because you are, You do see every Australian built car the has a 5 star.

I think the add its quite smart....

[S3SR]

"You're about to see every Australian built vehicle to be awarded ANCAP's highest safety"
they say that to show that there is only ONE car to be awarded that, the FG falcon, in a way NO ONE else has been able to get that... ie holdens billion dollar baby
this way makes the others look bad

if they said your about to see the very first aussie car to receive the 5 star rating then its like, well thats no biggy everyone will soon

thats what i learnt in english in high school with the use of certain words in a sentence and i got a High Distinction in that subject so i cant be wrong

its not what you say but how you say it, i think its one of the cleverest ads FORD aus has produced, but more people want ford to take a stab at other manufacturers for a laugh, ford that want that demographic for an ad about safety

[XR6_661]

Bout time Ford boasted.

Just wish their adds were a little more exciting!

[Falcon_Crazy]

Great work - looks like Falcon is coming back into the picture though. Either ways, they should flog it like they stole it.

more and more FGs on the roads now days which is great.

Ad highlights the only Aussie motor to be awarded. Smacks Holden and Aurion who have bith been flogging "aussie" taglines..

[TC200six]

Yes I see, I shall continue to try and improve my poor English understanding... heh

I've noticed some people have been a little hard on the new Falcon sedan ads. Yes they are not, say 'adrenaline-pumping' and finger walking did get on my nerves. I think those ads are good when you ignore the hands and focus on the smooth music along with the country scenes.
Although, Ford should air them more often because I rarely see them on TV and this new ANCAP commercial shows how the Falcon is the safest Australian built car. C'mon Ford, air your commercials more often and show the public what you've got - Safest Australian built car ever!

[AUSGTI]

Oh that music still makes me cry... why

[GS608]

Originally Posted by S3SR

"You're about to see every Australian built vehicle to be awarded ANCAP's highest safety"
they say that to show that there is only ONE car to be awarded that, the FG falcon, in a way NO ONE else has been able to get that... ie holdens billion dollar baby
this way makes the others look bad

if they said your about to see the very first aussie car to receive the 5 star rating then its like, well thats no biggy everyone will soon

thats what i learnt in english in high school with the use of certain words in a sentence and i got a High Distinction in that subject so i cant be wrong

its not what you say but how you say it, i think its one of the cleverest ads FORD aus has produced, but more people want ford to take a stab at other manufacturers for a laugh, ford that want that demographic for an ad about safety

ah yep i got it now, very smart indeed.

[Smoke Pursuit]

They could have made a new add for it, instead of cutting bits out of the G series one..

Dissapointed, yet again..

[DoreSlamR]

Originally Posted by LSTerritoryGhia

They could have made a new add for it, instead of cutting bits out of the G series one..

Dissapointed, yet again..

Considering they managed to get it into the Olympic ceremony, I think the reason they didn't do a new ad is due to time constraints.

Maybe we'll see a new ad in the coming weeks.

[madmelon]

Though the ads during the opening ceremony were exceptionally annoying, it was good to see the FG was the only car advertised.

[deesun]

must have cost a bomb to get airtime at that time.

[Romulus]

It's a clever ad. By saying what they did in the ad, then showing the G series Falcon, it reiterates the point the FG is the only Oz built car to be awarded the 5 star rating.

[fordOwner]

Well there goes Fords advertising budget for this financial year.

[TC200six]

Maybe Ford could of had a commercial like this...
http://au.youtube.com/watch?v=dPd-W4M0sqE

[manny_papa]

Originally Posted by Laser '81

Maybe Ford could of had a commercial like this...
http://au.youtube.com/watch?v=dPd-W4M0sqE

that taurus looks nice

[SVTVNM]

Noticed alot of Printed ads in papers including ones from TAC and other motoring groups congratulating Ford on the Five Statrs. Good publicity!

[DJM83]

Originally Posted by HLC

its a bit soft. but it'll do. lol

Whats new, all ford ads are soft. Its a pity

[AWD Chaser]

Yeah - seen it earlier tonight on tellie.


Good on ya Ford... some one at the Marketing Dpet. had a good idea!

[fordOwner]

Some one from the marketing dept had a good idea?!?!?!

[DanielXR8]

I had no idea those roads at the beginning of the ad had won a five star award. ;)

But in all seriousness I guess they had to keep that stupid theme going from the original ads for continuity if no other reason. Good to see the fingers were absent and Ford actually managed this time to concentrate the message on the car and what it offers.

Step in the right direction.

Dan

[Daymoe]

http://www.youtube.com/watch?v=aFjaUjmBnW0

Skip to 45 seconds, whats wrong with an Ad like that haha? It'd be awesome to see Ford to something like that.